11.06.2014 - This year’s 24 Hours of Le Mans promises to be more exciting than ever. Having won the event
in each of the last four years, Audi is competing for victory against both Toyota and the returning Porsche
team. After many successful seasons, Porsche hasn’t competed in this class for the past 16 years. In
06.06.2014 - Yesterday evening in New York, thjnk was awarded a Global Effie in gold for the Audi “Land
of quattro®” campaign, thus becoming the first German lead agency to win this particular prize. It was also the
first-ever Global Effie for Audi. The Global Effies honour the most creative and, above all, most efficient
22.05.2014 - On 1 June 2014, Heiko Freyland joined Gerrit Zinke at the creative helm of thjnk’s global
Audi account. With an international career that has included spells at agencies such as AlmapBBDO São Paulo,
Springer & Jacoby London and Ogilvy & Mather Barcelona, he has spent the past five years as a Creative
Director at thjnk/kempertrautmann....
16.05.2014 - Hamburg, im Mai 2014. The thjnk Hamburg office has developed a new campaign for the
publication Auto Bild, which was relaunched on 16 May following a major revamp. The print campaign is based on
the new slogan: Auto Bild. Die Auto-Instanz. (“Auto Bild. Automotive Authority.”)
30.04.2014 - Hamburg, April 2014. The BiFi snack test campaign has been running for weeks. Now the TV ad
is getting prominent support: football star Thomas Müller is providing another BiFi testimonial for the
mini-salami. “The snack that goes with you anywhere!” is the slogan of the current BiFi campaign. In the new ad,
national player Thomas...
24.04.2014 - The agency group’s Hamburg branch has successfully been awarded the 360° campaign for Limo
by granini following a multistage pitch. Under the direction of Anke Peters (consultation) and Francisca Maass
(production), thjnk will be developing all the TV, online/social media and OOH promotions, which will be
appearing in May – with the aim of increasing...
04.04.2014 - In January this year, Audi launched the #quattrochallenges, in which the legendary
four-wheel drive is put through new challenges. The agency thjnk is responsible for the conception and
implementation. The goal of the content campaign is to consistently develop the classic communication message –
quattro® is perfect for all conditions – and enable target groups...
05.03.2014 - Digital Pionierin Gesine Haag wird Mitglied des Aufsichtsrats der thjnk ag, Die ehemalige
amazon Marketingchefin folgt auf André Kemper. Dem dreiköpfigen Gremium gehören außerdem Dr. Michael Leue
(Vorsitz) und Wilfried Huth an. thjnk Co-Gründer und Vorstand Michael Trautmann: “Gesine Haag teilt
unseren digitalen Pioniergeist und stärkt unser internationales Know-how. Mit ihr zünden wir die nächste...
24.02.2014 - Armin Jochum, CCO and co-founder of thjnk, has been appointed to the Executive Jury of New
York Festivals (NYF) World’s Best Advertising. The Executive Jury of New York Festivals World’s Best Advertising
comprises 30 international chief creative officers and executive creative officers. In the course of live
sessions held between 25 and 29 April 2014,...
24.02.2014 - “Fun became earnest – and now Earnest is six years old.” We remembered this light-hearted
wordplay when, with Valentine’s Day coming up, we starting thinking about what consequences love can have other
than making our hearts beat faster – and one answer, of course, is children! This inspired our idea for our 2014