22.12.15 - Since the start of 2015, the hagebaumarkt chain of DIY stores has been running an
extensive new TV campaign. In keeping with the brand slogan, “hagebaumarkt. Here’s a helping hand,” the
thjnk agency group’s Hamburg branch developed TV commercials highlighting that, with hagebaumarkt, help
is always at hand. And it’s not just DIY enthusiasts and tradesmen that benefit. In the latest
commercial, Santa also gets some much needed support.
01.12.15 - Hitting shelves just in time for World AIDS Day on 1 December 2015, the 10th issue of
LOVED&FOUND is a special edition of the magazine created by loved, the thjnk agency group’s design
subsidiary, in collaboration with the youth association for combatting STDs, Jugend gegen AIDS (Teens
against AIDS), or JGA for short. The organisation is dedicated to promoting sex ...
30.11.15 - People are invited to participate in a study at a market research institute. While it
goes without saying that they don’t know what product they’ll be testing, that isn’t the only question
mark hanging in the air. Is this even a real market research company or an institution of a very
different kind? There’s definitely something …
27.11.15 - For the past thirty years, the soap Lindenstrasse has been a firm feature of the
Sunday programming on German TV channel Das Erste. To celebrate this anniversary, a special highlight
and a first in the series’ history is planned – broadcasting a live performance of the 1,559th episode
on 6 December 2015 instead of pre-recording the show. ...
19.11.15 - thyssenkrupp, the German industrial icon with a history stretching back over 200
still widely considered to be purely a steel conglomerate. Yet over the years, the Essen-based company
its 155,000 employees has in fact evolved into a diversified industrial group. Today, its materials
accounts for ...
02.11.15 - Ho ho hey! This year everything is going to be perfect: The goose stays moist and
no complaints even from my mother-in-law, the dog behaves itself and nothing goes wrong. That’s the
anyway. The reality is a little different. That’s why IKEA is celebrating Christmas 2015 the way it
is: perfectly imperfect.
29.10.15 - Since the dawn of time, people have been using rituals, dances and technology to try
change or predict the weather. As it turns out, we didn’t have to. Because with quattro all-wheel drive,
can approach any and all conditions with confidence.
20.10.2015 - The future is everywhere. In fast-paced times, when today is already yesterday’s
everyone wants to know what will happen next – and so does loved, the thjnk agency group’s design
subsidiary. That’s why the ninth issue of its magazine LOVED&FOUND is entirely dedicated to the future.
30.09.2015 - Annual reports are often dry affairs stating the facts and figures. For the
Clubstiftung, a nonprofit promoting private music venues in Hamburg, the agency group thjnk’s design
subsidiary loved came up with a whole lot more: The 2014 annual report is a uniquely designed folder in
white and neon orange that perfectly embodies the Clubstiftung’s slogan, “Causing a disturbance.” ...
21.09.15 - IKEA has designed a range of new, even more comfortable products that stand out in
of durability and high-calibre craftsmanship. The thjnk agency group’s Hamburg branch came up with a
broad-based launch campaign, which first aired on 19 September 2015, for the new box spring mattress
and the new sofa collection.
18.09.2015 - For customers, that means simply: “More relaxed driving.” This is the feeling at the
heart of the new Audi pre-owned :plus campaign. Jason Lusty, Head of Marketing Germany: “With the new
pre-owned guarantee, we are addressing customers’ need for security in its most positive sense: relaxed,
worry-free driving for a long time to come.
17.09.2015 - To celebrate the 20th anniversary of German dance band Ulrich Tukur & Die Rhythmus
the design agency loved partnered with the Trocadero record label to create a limited-edition 2016
Its motto: “Through the year 2016 with the superstars of bad behaviour.”
19.08.2015 - The new IKEA catalogue is coming, and it’s packing a great theme: It’s all about the
place where families come together – to chat, do homework, try new things, play and make jam. Nowhere do
lines between life, work and play blur more than here: in the kitchen. Brimming with practical ideas,
IKEA catalogue adds great taste to any home by paying more attention to the room that’s all about life’s
15.07.2015 - Moritz Fürste, 30, ranks among Germany’s most successful active athletes. His
during his field hockey career include two Olympic gold medals, three world championship titles, three
European championship titles and three Euro Hockey League titles.
09.06.2015 - Sleeping in your own bed in a very special place is a something most people have
for at some point. IKEA Germany, the Hamburg branch of the thjnk agency group and INITIALWERK GmbH in
Düsseldorf have now made that dream come true. With the motto “„Und wie schläfst du? 4 Betten. 4 Orte.
Nacht im Freien. Dein IKEA SchlafGut-Erlebnis“ (“And how do you sleep? Four places. Four beds. One night
the open. Your IKEA SleepWell experience”), the idea illustrated in the new TV commercial – landscapes
reflect different sleeping needs – was brought to life.
22.05.2015 - Eckes-Granini and the Munich branch of the thjnk agency group have found two
brand ambassadors for Die Limo: Joko Winterscheidt and Klaas Heufer-Umlauf, two German TV stars who
take themselves too seriously....
22.05.2015 - The works of the agency group thjnk received 2 silver and 3 bronze awards:
Audi – Mechanics // thjnk Berlin
– 1x Silver in the category „FILM: Craft – Editing“
– 1x Silver in the category „FILM: Craft – Visual Effects“
– 1x Bronze in ...
21.05.2015 - When you think of edding, the first thing you picture are permanent markers. But
about to change. Because the globally renowned company is launching an entirely new product onto the
edding L.A.Q.U.E.®. With this nail polish by edding, the brand is taking the beauty business by storm.
13.05.2015 - The Munich branch of the thjnk agency group is expanding its work with client
Eckes-Granini. In addition to the granini “Die Limo” account, the team will now also be responsible for
campaign for the mild fruit juices (Milde Säfte) from the premium juice brand hohes C.
21.04.2015 - The mercury is rising, so it’s high time to get gardens and balconies fit for the
With lots of plants, and preferably sooner than later. With its call to action “MACH DOCH MAL GRÜN (Make
green),” IKEA has been urging all of Germany since late March to once again shift its favourite
20.04.2015 - The thjnk agency group is expanding its digital know-how, appointing renowned
Jan Bechler to the position of Chief Digital Officer. Across all agency locations, the 35-year-old will
further developing and helping to shape the agency’s digitization process. In the course of his career,
Bechler built up the digital business of Radio...
20.04.2015 - In the style of a Hollywood blockbuster, Audi Germany joins forces with the Berlin
the thjnk agency group to raise the new S line style Special Edition to new heights. Under the basic
“full of exclusive optional extras,” the commercial is geared to showcasing the desirability of the
Edition that offers...
17.04.2015 - A total of 15 awards went to the thjnk agency group at DIE KLAPPE 2015: Audi –
thjnk Berlin: – 1x Gold in the category “TV Formats – Automotive” – 1x Silber in the category „Special
Long Format“ – 1x Silber in the category „Visual Effects“ – 1x Bronze in the category...
09.04.2015 - You dare or you don’t.” – This is the core idea behind communications for the Audi
The Hamburg branch of the thjnk agency group is now building on this campaign for the new Audi TT
TTS Roadster. The twelve motifs (four print and eight catalogue motifs in German and English)
02.04.2015 - AAs of April 2015, Ales Polcar will be joining the Hamburg branch of the thjnk
as Group Creative Director (Copy), where he will predominantly be working on the longstanding
IKEA accounts. Ales Polcar began his career in 2002 at Ogilvy & Mather in Frankfurt, where he was
19.03.2015 - Sebastian Hardieck, award-winning creative with BBDO in Düsseldorf for over ten
joining thjnk Berlin in the middle of this year. Together with Karen Heumann (co-founder and management
spokesperson at thjnk ag) and the Berlin team led by Stefan Schulte (MD Creation) and Hendrik Heine
Consulting), Hardieck will contribute to the...
13.03.2015 - Day in, day out, DIY enthusiasts face challenges great and small. Yet no matter how
a situation is or what they happen to need at any given moment – help from hagebaumarkt is right around
corner. The Hamburg branch of the thjnk agency group is launching an extensive image campaign bannered
26.02.2015 - “Vorsprung durch Technik” – At Audi, this promise doesn’t end with the development
production of a new car. The brand’s aspiration also holds good for customers’ everyday lives: when it
service. Under the banner “Making sure your Audi doesn’t fall into the wrong hands,” Audi Germany and
branch of the...
20.02.2015 - Magazines are their forte – the creative minds at the loved design agency were
receive a veritable shower of accolades at this year’s Mercury Awards ceremony in New York. loved bagged
of twenty prizes (three gold, five silver, seven bronze and five honours) for its print and digital
publications. The gold...