thjnk and hagebaumarkt help Santa spread Christmas joy.

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22.12.15 - Since the start of 2015, the hagebaumarkt chain of DIY stores has been running an extensive new TV campaign. In keeping with the brand slogan, “hagebaumarkt. Here’s a helping hand,” the thjnk agency group’s Hamburg branch developed TV commercials highlighting that, with hagebaumarkt, help is always at hand. And it’s not just DIY enthusiasts and tradesmen that benefit. In the latest commercial, Santa also gets some much needed support.

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Coming to you from a galaxy far, far away: the latest episode from thjnk and IKEA.

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17.12.15 - On 17 December 2015, the seventh instalment of the legendary Star Wars movie saga premieres in German theatres. IKEA is sharing in the celebrations with a 30-second 3D cinema commercial.

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Do it with love, respect and condoms: LOVED&FOUND feat. Jugend gegen AIDS.

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01.12.15 - Hitting shelves just in time for World AIDS Day on 1 December 2015, the 10th issue of LOVED&FOUND is a special edition of the magazine created by loved, the thjnk agency group’s design subsidiary, in collaboration with the youth association for combatting STDs, Jugend gegen AIDS (Teens against AIDS), or JGA for short. The organisation is dedicated to promoting sex ...

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thjnk and Die Limo let a pair of pranksters conduct market research in wacky style. 

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30.11.15 - People are invited to participate in a study at a market research institute. While it goes without saying that they don’t know what product they’ll be testing, that isn’t the only question mark hanging in the air. Is this even a real market research company or an institution of a very different kind? There’s definitely something …

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thjnk builds excitement around live episode of a German soap. 

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27.11.15 - For the past thirty years, the soap Lindenstrasse has been a firm feature of the Sunday programming on German TV channel Das Erste. To celebrate this anniversary, a special highlight and a first in the series’ history is planned – broadcasting a live performance of the 1,559th episode on 6 December 2015 instead of pre-recording the show. ...

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thjnk, loved and Leo’s thjnk tank receive 10 LIA Awards.

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10.11.2015 - The works of agency group thjnk for Audi, IKEA and McDonald’s have been honored with 2 Gold, 2 Silver and 6 Bronze awards.

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thjnk and loved create new brand identity for thyssenkrupp.

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19.11.15 - thyssenkrupp, the German industrial icon with a history stretching back over 200 years, is still widely considered to be purely a steel conglomerate. Yet over the years, the Essen-based company with its 155,000 employees has in fact evolved into a diversified industrial group. Today, its materials business accounts for ...

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This IKEA Christmas campaign is a far cry from perfect.

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02.11.15 - Ho ho hey! This year everything is going to be perfect: The goose stays moist and juicy, no complaints even from my mother-in-law, the dog behaves itself and nothing goes wrong. That’s the plan, anyway. The reality is a little different. That’s why IKEA is celebrating Christmas 2015 the way it really is: perfectly imperfect.

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thjnk Hamburg stages rain dances for Audi quattro.

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29.10.15 - Since the dawn of time, people have been using rituals, dances and technology to try to change or predict the weather. As it turns out, we didn’t have to. Because with quattro all-wheel drive, we can approach any and all conditions with confidence.

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For prophets: LOVED&FOUND: The Future Issue.

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20.10.2015 - The future is everywhere. In fast-paced times, when today is already yesterday’s news, everyone wants to know what will happen next – and so does loved, the thjnk agency group’s design subsidiary. That’s why the ninth issue of its magazine LOVED&FOUND is entirely dedicated to the future.

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Hey, people out there, hold your heads up a little higher!

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05.10.2015 - thjnk agency creates emotional video for RWE.

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loved causes a disturbance for the Hamburg Clubstiftung.

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30.09.2015 - Annual reports are often dry affairs stating the facts and figures. For the Clubstiftung, a nonprofit promoting private music venues in Hamburg, the agency group thjnk’s design subsidiary loved came up with a whole lot more: The 2014 annual report is a uniquely designed folder in white and neon orange that perfectly embodies the Clubstiftung’s slogan, “Causing a disturbance.” ...

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thjnk and loved receive 8 „PR-Klappe“ awards.

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23.09.2015 - The thjnk agency group received 8 awards at this year’s „PR Klappe“.

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thjnk and IKEA fall for quality and comfort.

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21.09.15 - IKEA has designed a range of new, even more comfortable products that stand out in terms of durability and high-calibre craftsmanship. The thjnk agency group’s Hamburg branch came up with a broad-based launch campaign, which first aired on 19 September 2015, for the new box spring mattress range and the new sofa collection.

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Audi Germany and thjnk Berlin set a relaxed stage for pre-owned cars.

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18.09.2015 - For customers, that means simply: “More relaxed driving.” This is the feeling at the heart of the new Audi pre-owned :plus campaign. Jason Lusty, Head of Marketing Germany: “With the new pre-owned guarantee, we are addressing customers’ need for security in its most positive sense: relaxed, worry-free driving for a long time to come.

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A year of bad behaviour with loved and Ulrich Tukur & Die Rhythmus Boys.

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17.09.2015 - To celebrate the 20th anniversary of German dance band Ulrich Tukur & Die Rhythmus Boys, the design agency loved partnered with the Trocadero record label to create a limited-edition 2016 calendar. Its motto: “Through the year 2016 with the superstars of bad behaviour.”

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thjnk and IKEA get things cooking.

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19.08.2015 - The new IKEA catalogue is coming, and it’s packing a great theme: It’s all about the place where families come together – to chat, do homework, try new things, play and make jam. Nowhere do the lines between life, work and play blur more than here: in the kitchen. Brimming with practical ideas, this IKEA catalogue adds great taste to any home by paying more attention to the room that’s all about life’s delectable moments.

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thjnk, loved & Leo's thjnk tank receive 15 Red Dot awards.

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11.08.2015 - The works of agency group thjnk for Audi, IKEA and McDonald’s received 1 Best of the Best and 14 Red Dot awards.

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Top-tier creative Michael Ohanian leaves Interone for the thjnk agency group.

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30.07.2015 - He spent the last three years as CCO of Interone, where he was in charge of the key client BMW, among others.

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Two-time Olympic champion Moritz Fürste joins thjnk as Director of Sports Marketing.

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15.07.2015 - Moritz Fürste, 30, ranks among Germany’s most successful active athletes. His triumphs during his field hockey career include two Olympic gold medals, three world championship titles, three European championship titles and three Euro Hockey League titles.

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thjnk takes to the hills with the new Paulaner story.

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13.07.2015 - In the new TV commercial for its non-alcoholic wheat beer, the tradition-steeped Munich brewery leaves its familiar “Paulanergarten”, yet still remains true to its regional tales.

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thjnk wins the most Film Lions in Cannes – of all German agencies.

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29.06.2015 - The works of thjnk have been awarded 3 Silver and 1 Bronze Lions at this year’s Cannes Lions. Furthermore, six works have been shortlisted.

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thjnk and INITIALWERK present: the IKEA SchlafGut (SleepWell) experience.

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09.06.2015 - Sleeping in your own bed in a very special place is a something most people have wished for at some point. IKEA Germany, the Hamburg branch of the thjnk agency group and INITIALWERK GmbH in Düsseldorf have now made that dream come true. With the motto “„Und wie schläfst du? 4 Betten. 4 Orte. Eine Nacht im Freien. Dein IKEA SchlafGut-Erlebnis“ (“And how do you sleep? Four places. Four beds. One night in the open. Your IKEA SleepWell experience”), the idea illustrated in the new TV commercial – landscapes that reflect different sleeping needs – was brought to life.

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thjnk and Die Limo present commercials with Joko and Klaas.

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22.05.2015 - Eckes-Granini and the Munich branch of the thjnk agency group have found two brand-new brand ambassadors for Die Limo: Joko Winterscheidt and Klaas Heufer-Umlauf, two German TV stars who don’t take themselves too seriously....

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thjnk, Leo’s thjnk tank & loved receive 19 awards and 9 honors at the ADC of Germany.

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22.05.2015 - The works of the agency group thjnk received 1 golden, 7 silver, 11 bronze awards and 9 honors...

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thjnk & loved freuen sich über 5 Awards bei den New York Festivals.

22.05.2015 - The works of the agency group thjnk received 2 silver and 3 bronze awards: Audi – Mechanics // thjnk Berlin – 1x Silver in the category „FILM: Craft – Editing“ – 1x Silver in the category „FILM: Craft – Visual Effects“ – 1x Bronze in ...

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thjnk Hamburg wins edding L.A.Q.U.E. ® and starts launch campaign.

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21.05.2015 - When you think of edding, the first thing you picture are permanent markers. But that is about to change. Because the globally renowned company is launching an entirely new product onto the market: edding L.A.Q.U.E.®. With this nail polish by edding, the brand is taking the beauty business by storm.

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thjnk münchen launches campaign for hohes C Milde Säfte.

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13.05.2015 - The Munich branch of the thjnk agency group is expanding its work with client Eckes-Granini. In addition to the granini “Die Limo” account, the team will now also be responsible for a campaign for the mild fruit juices (Milde Säfte) from the premium juice brand hohes C.

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thjnk and IKEA turn Germany’s cities green.

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21.04.2015 - The mercury is rising, so it’s high time to get gardens and balconies fit for the summer. With lots of plants, and preferably sooner than later. With its call to action “MACH DOCH MAL GRÜN (Make it green),” IKEA has been urging all of Germany since late March to once again shift its favourite spot...

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Jan Bechler joins thjnk as new Chief Digital Officer.

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20.04.2015 - The thjnk agency group is expanding its digital know-how, appointing renowned digital expert Jan Bechler to the position of Chief Digital Officer. Across all agency locations, the 35-year-old will be further developing and helping to shape the agency’s digitization process. In the course of his career, Jan Bechler built up the digital business of Radio...

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Audi Germany and thjnk Berlin stage spectacular coup.

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20.04.2015 - In the style of a Hollywood blockbuster, Audi Germany joins forces with the Berlin branch of the thjnk agency group to raise the new S line style Special Edition to new heights. Under the basic concept “full of exclusive optional extras,” the commercial is geared to showcasing the desirability of the Special Edition that offers...

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thjnk and loved collect the most trophies at DIE KLAPPE 2015.

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17.04.2015 - A total of 15 awards went to the thjnk agency group at DIE KLAPPE 2015: Audi – Mechanics / thjnk Berlin: – 1x Gold in the category “TV Formats – Automotive” – 1x Silber in the category „Special Interest Long Format“ – 1x Silber in the category „Visual Effects“ – 1x Bronze in the category...

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thjnk gives fresh impetus with print campaign for the new Audi TT Roadster.

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09.04.2015 - You dare or you don’t.” – This is the core idea behind communications for the Audi TT Coupé. The Hamburg branch of the thjnk agency group is now building on this campaign for the new Audi TT Roadster and TTS Roadster. The twelve motifs (four print and eight catalogue motifs in German and English) capture...

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thjnk Hamburg bolstered by Kolle Rebbe creative director Ales Polcar.

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02.04.2015 - AAs of April 2015, Ales Polcar will be joining the Hamburg branch of the thjnk agency group as Group Creative Director (Copy), where he will predominantly be working on the longstanding Commerzbank and IKEA accounts. Ales Polcar began his career in 2002 at Ogilvy & Mather in Frankfurt, where he was in charge of clients...

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thjnk berlin takes on reinforcement in Sebastian Hardieck.

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19.03.2015 - Sebastian Hardieck, award-winning creative with BBDO in Düsseldorf for over ten years, is joining thjnk Berlin in the middle of this year. Together with Karen Heumann (co-founder and management board spokesperson at thjnk ag) and the Berlin team led by Stefan Schulte (MD Creation) and Hendrik Heine (Deputy MD Consulting), Hardieck will contribute to the...

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thjnk Hamburg and hagebaumarkt go all out.

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13.03.2015 - Day in, day out, DIY enthusiasts face challenges great and small. Yet no matter how awkward a situation is or what they happen to need at any given moment – help from hagebaumarkt is right around the corner. The Hamburg branch of the thjnk agency group is launching an extensive image campaign bannered “hagebaumarkt. Here’s...

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Audi Germany and thjnk Berlin launch broad-based campaign for Audi Service.

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26.02.2015 - “Vorsprung durch Technik” – At Audi, this promise doesn’t end with the development and production of a new car. The brand’s aspiration also holds good for customers’ everyday lives: when it comes to service. Under the banner “Making sure your Audi doesn’t fall into the wrong hands,” Audi Germany and the Berlin branch of the...

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loved showered with medals at the Mercury Awards.

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20.02.2015 - Magazines are their forte – the creative minds at the loved design agency were delighted to receive a veritable shower of accolades at this year’s Mercury Awards ceremony in New York. loved bagged a total of twenty prizes (three gold, five silver, seven bronze and five honours) for its print and digital publications. The gold...

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