29.01.2015 - On 2 February, Germany’s ARD network launched the “Quizduell” TV show, which airs in the
early evening and is hosted by Jörg Pilawa. The show first ran last year but was beset by technical
glitches. However, the host handled them with an excellent sense of humour and now self-mockingly assures
audiences that things will work...
13.01.2015 - Outside it’s cold and miserable. Better snuggle down and make yourself comfortable
indoors. Best under a cosy duvet – and best of all, not on your own. That might well have been the initial
spark for IKEA’s new TV commercial. But, like life itself, it turned out totally differently: The focus of
IKEA’s first TV...
08.01.2015 - Germany’s leading news magazine and the thjnk agency group are launching an umbrella
brand and image campaign timed to coincide with the magazine’s rescheduled publication day moved from Monday
to Saturday. The aim is to reflect the aspiration, mindset and quality of the overall DER SPIEGEL brand,
which publishes through a variety of different channels....
05.01.2015 - A piece of advertising history enters the next round: As announced in November, popular
German comedian, actor and director Michael Bully Herbig is now the new face of the tradition-steeped brand
based in Bonn. This is a big step, because never before has there been a longer-running testimonial for a
brand than with Herbig’s predecessor...