09.06.2015 - Sleeping in your own bed in a very special place is a something most people have wished
for at some point. IKEA Germany, the Hamburg branch of the thjnk agency group and INITIALWERK GmbH in
Düsseldorf have now made that dream come true. With the motto “„Und wie schläfst du? 4 Betten. 4 Orte. Eine
Nacht im Freien. Dein IKEA SchlafGut-Erlebnis“ (“And how do you sleep? Four places. Four beds. One night in
the open. Your IKEA SleepWell experience”), the idea illustrated in the new TV commercial – landscapes that
reflect different sleeping needs – was brought to life.