Audi Germany and thjnk Berlin set a relaxed stage for pre-owned cars.

For customers, that means simply: “More relaxed driving.” This is the feeling at the heart of the new Audi pre-owned :plus campaign. Jason Lusty, Head of Marketing Germany: “With the new pre-owned guarantee, we are addressing customers’ need for security in its most positive sense: relaxed, worry-free driving for a long time to come.

To do that, we harness the power of big, never-before-seen images and express the progressive Audi brand feeling through and through.”

Stefan Schulte, Managing Director Creation of the thjnk agency group’s Berlin branch: “We all love car stunts, a popular stylistic device. But relaxed driving showcased in this way is something I’ve never seen before in automotive communications.”

Director Bruce St. Clair (Production: Tempomedia, Hamburg) made the TV commercial, and photographer Anke Luckmann created the print motifs. The campaign is now running in national broadcasting networks’ and cinemas’ premium environments as well as digital channels, plus ads in general and specialised publications.

To the commercial

Responsible on the client side:
Head of Marketing Germany: Jason Lusty
Head of Marketing Communications Germany: Silke Miksche
Project Director: Stephanie Köpcke

Responsible on the agency side:
Managing Director Creation: Stefan Schulte
Creative Director: Siyamak Jung, Matthias Walter
Creative Art: Inga Oßenbrügge, Mike Wenzel, Anika Zanter
Creative Copy: Stefan Ott, Kathrin Schaller
Managing Director Account: Hendrik Heine
Account Director: Nicole Bierwolf
Account Manager: nna-Carina Breckweg, Dominik Schäfer

Responsible on the production side:
Film production: Tempomedia, Hamburg
Director: Bruce St.Clair
Camera: Franz Lustig
Photographer: Anke Luckmann