Audi Germany and thjnk Berlin launch broad-based campaign for Audi Service.
“Vorsprung durch Technik” – At Audi, this promise doesn’t end with the development and production of a new car. The brand’s aspiration also holds good for customers’ everyday lives: when it comes to service.
Under the banner “Making sure your Audi doesn’t fall into the wrong hands,” Audi Germany and the Berlin branch of the thjnk agency group are launching a campaign for Audi Service that’s more all-embracing than ever before. Its focus is not the “conventional” communications about service personnel and what they have to offer, but rather the monumental showcasing of the eternal struggle between good and evil.
Silke Miksche, Head of Marketing Communications Germany: “The subject of “service” is of tremendous importance both for the customer and for us as car manufacturer and our dealerships – and yet it has so far not been the focus of our communications. The way we approach the subject is altogether unexpected – emotional, spectacular, epic. In other words, this is truly big-screen stuff.”
Stefan Schulte, Managing Director Creation, thjnk Berlin: “It’s fantastic to tell stories – preferably on a grand scale. No matter which medium it’s in, good storytelling is and will remain the most important component of successful communications.”
Director Sebastian Strasser (production: Radical Media) was responsible for stage-setting the TV commercial, photographer Attila Hartwig took care of the print motifs. The campaign is now running in premium environments on high-reach TV channels and in cinemas as well as on billboards and in consumer and trade press advertisements.
Thanks to numerous placements and cooperation projects, Audi has always enjoyed close ties to the film world. A recent highlight was the broad-based partnership with the Berlinale 2015.
Responsible on the client side:
Head of Marketing Germany: Markus Siebrecht
Head of Marketing Communications Germany: Silke Miksche
Project Director: Stephanie Köpcke
Responsible on the agency side:
Managing Director Creation: Stefan Schulte
Creative Director: Siyamak Seyedasgari, Matthias Walter
Creative Art: Inga Oßenbrügge, Mike Wenzel, Anika Zanter
Creative Copy: Daniel Lamprecht
Managing Director Consulting: Hendrik Heine
Account Director: Nicole Bierwolf
Account Manager: Dominik Schäfer
Responsible on the production side:
Film production: Radical Media, Berlin
Director: Sebastian Strasser
Camera: Roman Vasyanov
Post-production TV: Time Based Artists, London
Music: Raife Burchell (Dirty Soup), Robert Cairns
Photographer: Attila Hartwig
Post-production print: PX1, Berlin