08.01.2015 - Germany’s leading news magazine and the thjnk agency group are launching an umbrella brand
and image campaign timed to coincide with the magazine’s rescheduled publication day moved from Monday to
Saturday. The aim is to reflect the aspiration, mindset and quality of the overall DER SPIEGEL brand, which
publishes through a variety of different channels....
05.01.2015 - A piece of advertising history enters the next round: As announced in November, popular
German comedian, actor and director Michael Bully Herbig is now the new face of the tradition-steeped brand
based in Bonn. This is a big step, because never before has there been a longer-running testimonial for a brand
than with Herbig’s predecessor...
15.12.2014 - … for its IKEA RGB outdoor campaign – one of the most frequently honoured pieces of work in
2014. At Eurobest, the IKEA RGB campaign garnered the Silver award in the Outdoor category. Among its other
distinctions in 2014, the campaign also received awards at the Cannes Lions and the New York Festivals. Eurobest
03.12.2014 - Right on time for the last quarter, Audi unveils the next phase of its worldwide “Land of
quattro” campaign successfully launched three years ago. In the first year, the campaign focused on the
characteristic traits of particular countries in the shape of passionate homages. The following year, the
spotlight turned to all manner of rugged...
28.11.2014 - The new Audi R8 LMX turns heads not only with its extreme performance (570 hp V10 mid
engine, from zero to 100 km/h in 3.4 seconds, top speed of 320 km/h), but above all through “Vorsprung durch
Technik”: Its headlamps feature a pioneering innovation called laserlight technology. How does it work? Light
from several high-performance...
25.10.2014 - At this year’s Red Dot Design Awards for Communication Design, the jury honoured the thjnk
agency group with ten awards. The works “Pixels of History” for German television channel ARD and “Playfield”
for the Deutsches Schauspielhaus drama theatre in Hamburg were each awarded the distinction “Red Dot: Best of
the Best” for top design quality....
17.10.2014 - Congrats! IKEA Germany is 40 years old this autumn and is celebrating the home with an
anniversary campaign. To mark the occasion, the thjnk agency group’s Hamburg branch came up with a 75-second
commercial for use online, and a 35-second version for TV. “IKEA has become such an integral part of our daily
19.08.2014 - Hamburg, August 2014. The new TV commercial draws attention to the bedroom and bathroom.
September marks the start of autumn and time for the new, long-awaited IKEA catalogue. As ever, the catalogue is
brimming with new home living ideas and furniture solutions. Its motto “Where every day begins. True to its
motto “Where the everyday...
24.06.2014 - A Wild West vibe comes to the school playground – the story of how a cowboy wins a duel.
High noon on the playground. As the kids play, a few boys are running around with drinks bottles and squirting
people with water. But then, their leader runs into our hero. He and his friends then...
06.06.2014 - Yesterday evening in New York, thjnk was awarded a Global Effie in gold for the Audi “Land
of quattro®” campaign, thus becoming the first German lead agency to win this particular prize. It was also the
first-ever Global Effie for Audi. The Global Effies honour the most creative and, above all, most efficient