thjnk and DER SPIEGEL launch brand campaign “Not afraid of the truth”.

08.01.2015 - Germany’s leading news magazine and the thjnk agency group are launching an umbrella brand and image campaign timed to coincide with the magazine’s rescheduled publication day moved from Monday to Saturday. The aim is to reflect the aspiration, mindset and quality of the overall DER SPIEGEL brand, which publishes through a variety of different channels....

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thjnk and HARIBO open up a new chapter.

05.01.2015 - A piece of advertising history enters the next round: As announced in November, popular German comedian, actor and director Michael Bully Herbig is now the new face of the tradition-steeped brand based in Bonn. This is a big step, because never before has there been a longer-running testimonial for a brand than with Herbig’s predecessor...

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thjnk unveils new TV ad for the HARIBO brand MAOAM

24.06.2014 - A Wild West vibe comes to the school playground – the story of how a cowboy wins a duel. High noon on the playground. As the kids play, a few boys are running around with drinks bottles and squirting people with water. But then, their leader runs into our hero. He and his friends then...

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National team member Thomas Müller puts BiFi to the test.

30.04.2014 - Hamburg, April 2014. The BiFi snack test campaign has been running for weeks. Now the TV ad is getting prominent support: football star Thomas Müller is providing another BiFi testimonial for the mini-salami. “The snack that goes with you anywhere!” is the slogan of the current BiFi campaign. In the new ad, national player Thomas...

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Revenge on ice – the Audi quattro® challenge #2

04.04.2014 - In January this year, Audi launched the #quattrochallenges, in which the legendary four-wheel drive is put through new challenges. The agency thjnk is responsible for the conception and implementation. The goal of the content campaign is to consistently develop the classic communication message – quattro® is perfect for all conditions – and enable target groups...

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For Audi, thjnk sends robots out onto the streets

09.09.2013 - For Audi, e-tron is one answer to the motoring challenges of the future. With this in mind, Hamburg-based creative agency and AUDI AG joined forces to develop a TV commercial for the new Audi A3 Sportback e-tron.

thjnk produces international TVC and print campaign for Audi

06.02.2013 - The launch campaign for the new Audi A3 Sportback will begin in a few days. The brief was to portray the vehicle’s many innovative features in signature Audi style. For the Audi A3 TVC, we weren’t just able to secure the services of director Sam Brown from Trigger Happy Productions, but were also granted permission to use the well-known track Harder, Better, Faster, Stronger from French electro duo Daft Punk.

thjnk launches international website for Gaggenau

04.12.2012 - Gaggenau, the manufacturer of high-end kitchen appliances, has a new international website. Following a multistage pitch in 2011, Gaggenau decided to entrust the development of its online strategy and all online activities to thjnk. At the heart of this was the development of a new international website, which has now been launched in more than 40 countries and in 15 languages.

thjnk implements Audi campaign in Russia

22.11.2012 - Working with the idea “Russia. Land of quattro.”, the Berlin-based agency is launching a major advertising campaign in the country. This central theme is reflected in a vast array of media – starting with a large TV, cinema, billboard, print and online offensive.