08.01.2015 - Germany’s leading news magazine and the thjnk agency group are launching an umbrella brand
and image campaign timed to coincide with the magazine’s rescheduled publication day moved from Monday to
Saturday. The aim is to reflect the aspiration, mindset and quality of the overall DER SPIEGEL brand, which
publishes through a variety of different channels....
05.01.2015 - A piece of advertising history enters the next round: As announced in November, popular
German comedian, actor and director Michael Bully Herbig is now the new face of the tradition-steeped brand
based in Bonn. This is a big step, because never before has there been a longer-running testimonial for a brand
than with Herbig’s predecessor...
24.06.2014 - A Wild West vibe comes to the school playground – the story of how a cowboy wins a duel.
High noon on the playground. As the kids play, a few boys are running around with drinks bottles and squirting
people with water. But then, their leader runs into our hero. He and his friends then...
30.04.2014 - Hamburg, April 2014. The BiFi snack test campaign has been running for weeks. Now the TV ad
is getting prominent support: football star Thomas Müller is providing another BiFi testimonial for the
mini-salami. “The snack that goes with you anywhere!” is the slogan of the current BiFi campaign. In the new ad,
national player Thomas...
04.04.2014 - In January this year, Audi launched the #quattrochallenges, in which the legendary
four-wheel drive is put through new challenges. The agency thjnk is responsible for the conception and
implementation. The goal of the content campaign is to consistently develop the classic communication message –
quattro® is perfect for all conditions – and enable target groups...
09.09.2013 - For Audi, e-tron is one answer to the motoring challenges of the future. With this in mind,
Hamburg-based creative agency and AUDI AG joined forces to develop a TV commercial for the new Audi A3 Sportback
06.02.2013 - The launch campaign for the new Audi A3 Sportback will begin in a few days. The brief was to
portray the vehicle’s many innovative features in signature Audi style. For the Audi A3 TVC, we weren’t just
able to secure the services of director Sam Brown from Trigger Happy Productions, but were also granted
permission to use the well-known track Harder, Better, Faster, Stronger from French electro duo Daft Punk.
04.12.2012 - Gaggenau, the manufacturer of high-end kitchen appliances, has a new international website.
Following a multistage pitch in 2011, Gaggenau decided to entrust the development of its online strategy and all
online activities to thjnk. At the heart of this was the development of a new international website, which has
now been launched in more than 40 countries and in 15 languages.
22.11.2012 - Working with the idea “Russia. Land of quattro.”, the Berlin-based agency is launching a
major advertising campaign in the country. This central theme is reflected in a vast array of media – starting
with a large TV, cinema, billboard, print and online offensive.