After three and a half years of collaboration, Douglas perfumery will part ways with the thjnk advertising agency in mid-2016.
The partnership is ending by mutual agreement following the new majority shareholder CVC’s decision to review all business processes. This will include the marketing budget and involve a new competitive pitch. thjnk has chosen not to participate.
In 2013, the presentation by the thjnk agency group’s Berlin branch beat out the competition to win the Douglas account. Since then, the agency has worked with the client to reposition the brand and consistently pushed forward its development across all channels. The Douglas Christmas campaign “house of surprise/1001 surprises,” which can currently be seen throughout Europe on TV as well as online and features prominently at the point of sale, is another creative contribution from thjnk.
Douglas CEO Dr. Henning Kreke comments, “We are extremely satisfied with what we have achieved together in recent years and proud of how, with the thjnk agency’s help, we have repositioned and further developed the brand. We’re very grateful to Karen Heumann and the rest of the team at thjnk Berlin and deeply regret that the agency has decided against participating in the upcoming pitch.”