Jan Bechler joins thjnk as new Chief Digital Officer.

The thjnk agency group is expanding its digital know-how, appointing renowned digital expert Jan Bechler to the position of Chief Digital Officer. Across all agency locations, the 35-year-old will be further developing and helping to shape the agency’s digitization process.

In the course of his career, Jan Bechler built up the digital business of Radio Marketing Service and was in charge of the MEDIA ENTREPRENEURS initiative at Axel Springer Ventures. A driving force behind the entire digital scene, he has made a name for himself as an entrepreneur (founder of Navinum.de), consultant (finc3) and one of the brains behind the Online Marketing Rockstars conference. Bechler will continue to pursue his entrepreneurial activities parallel to his services for thjnk.

Jan Bechler: “On behalf of and in cooperation with our clients, we will in future be integrating all relevant digital marketing options into thjnk’s work even more intensively than before. What we will be aiming for are compelling approaches with content that surprises – approaches that above all are seen to work with quantifiable results. This in turn will make thjnk the agency that implements the opportunities digital marketing has to offer in the most convincing way for its clients.”

Michael Trautmann, co-founder and member of the management board of thjnk ag: “In Jan Bechler, we are taking on board a man with practical experience who lives and breathes digitization and has already worked, enriched and helped shape the digital business in its many different facets.”