loved showered with medals at the Mercury Awards.
Magazines are their forte – the creative minds at the loved design agency were delighted to receive a veritable shower of accolades at this year’s Mercury Awards ceremony in New York. loved bagged a total of twenty prizes (three gold, five silver, seven bronze and five honours) for its print and digital publications.
The gold awards went to GROHE Magazine in the Writing: Magazines – Overall category, the Audi Magazine article “In God’s Country” for Feature Article Writing: Cover Story and the agency’s own magazine LOVED&FOUND in the Custom Publications – General Audience: Non-Profit category.
GROHE, the German sanitary fittings manufacturer, tasked loved with creating GROHE Magazine, the first issue of which appeared in early 2014. In its very first year, it swept the jury off their feet and received the top honour in the category Writing: Magazines – Overall. It also received the bronze Mercury Award in Magazines – Design.
Audi Magazine, winner of multiple international awards, has been the product of the Hamburg-based agency since 2008. It is published in 44 languages in 76 countries around the world with a total annual circulation of 9.2 million copies. In addition to the gold, it also garnered three silver and four bronze Mercury Awards as well as five honours.
With its surprising photo features, progressive design and offbeat editorial approach to topics, the non-profit magazine LOVED&FOUND is always an attention-getter. The loved agency’s very own house magazine won not only the gold medal but also two silvers and a bronze for the Fashion Issue 2014 and the Kids Issue 2014.
loved’s tally of distinctions at this year’s Mercury Awards was rounded out by a bronze in the category Design: Magazine Cover for the magazine of the Berufsverband Freie Fotografen und Filmgestalter e.V. (Germany’s professional association of freelance photographers and filmmakers).
This string of accolades at the Mercury Awards marked a brilliant start for loved in the 2015 awards year, following on from the agency’s previous successful year when it gained seventh place in the CP-MONITOR creative ranking.