Management triumvirate at loved.

Mieke Haase, Michael Jacobs and Peter Matz are in charge of the agency loved with immediate effect. A subsidiary of the thjnk agency group, loved specialises in the three focal areas of brand, content and design. Alongside corporate identity, corporate design and corporate publishing for clients such as Audi, Douglas and GROHE, loved also provides integrated services to prestigious clients including Görtz, Lloyd, Messe Düsseldorf and Quantum. Drawing on its own editorial resources, loved is currently producing the GROHE Magazine in several international editions as well as other publications – among them the loved & found magazine, plus the widely circulated, multi-award winning Audi Magazine.

In the new team at the top, Michael Jacobs, most recently head of marketing and e-commerce at agency client Görtz, and Peter Matz, longstanding member of the agency, make up the consulting and strategy side of management. Mieke Haase still holds the reins as creative head of the agency, with a strong duo at her side in the shape of editor-in-chief Sabine Cole and creative director Rouven Steinke. Both have been with loved for many years and represent pillars of strength at the agency.

The aim of the new management team is to hone loved’s content expertise and to join forces with clients in systematically implementing it across all channels and media. The most recent example is the forthcoming concept relaunch of the Audi Magazine, which the agency put together with the client and partners, drawing on all disciplines. Similarly with GROHE, loved came up with a comprehensive corporate publishing concept that finds expression both in the international customer approach and in sales and distribution.

Another of the new management’s goals is to build on the agency’s broad-based consulting know-how – especially with regard to lifestyle and retail – as well as to expand its corporate identity/corporate design expertise.

Mieke Haase: “loved is bursting with life and forging ahead. We have already worked intensively with Michael Jacobs as our longstanding client. Having him as part of our team now is a terrific asset and a great opportunity for us.”

Karen Heumann: “In Mieke, Michael and Peter, we have absolutely top people with expertise to match. Together with their great team, they will reinforce and broaden our group portfolio in their core disciplines of brand, content and design.”