09.11.2012 - Commerzbank launched a wide-ranging TV and print campaign on 10 November 2012, at
the heart of which is the “First step” TVC. This 60-second film tells the story of a woman who, on her
early-morning jog through the city, starts thinking about the world of finance – and, with each step she
takes, her concrete vision of the kind of bank Germany needs in times like these takes shape.