Germany will find you: thank you, Marc van Bommel

The task:

More than 100,000 children are reported missing in Germany alone every year. On behalf of the Missing Children Initiative, we launched a unique search campaign: ‘Germany will find you’. The aim was to quickly raise the profile of the Facebook-based platform.

Solution:

Bayern Munich against Real Madrid – the players take to the field accompanied by children. All except one: Marc van Bommel, who instead is holding the picture of a missing child in his hands. This and other activities led to ‘Germany will find you’ becoming the world’s largest search network for missing children within six months, with more than 150,000 helpers on Facebook alone and 120 million contacts generated worldwide.

 
 

„Time is a really important factor in the search. Thanks to the Facebook page, missing children notifications can now be distributed very quickly throughout Germany.“

Lars Bruhns, Director of the ‘Missing Children Initiative’.