The task:

On 1 June 1980, ARD teletext was launched. At the time, it was a revolutionary form of communication that helped to disseminate news and text via TV. Ever since, ARD teletext has been summarising the most important news in 24 lines of 40 characters each. How can we introduce this classic medium to a younger generation too?

The solution:

We visualised the power of teletext by launching a campaign with the slogan “For 33 years, we’ve been seeing the world in pixels” that transforms news into pixelated art.