The task:

To visualise the vehicle’s multitude of innovative product features in Audi’s signature style.


We used the driving force of the Daft Punk track “Harder, better, faster, stronger” to highlight the key attributes of the new Audi A3 Sportback. The ad’s visual style picked up the elements of modern music videos and mixed these with progressive car photographs and tongue-in-cheek moments.


“It is an incredibly inspiring challenge to continually develop the Vorsprung durch Technik promise together with the customer and depict it in new settings.”

Gerrit Zinke, Partner at thjnk