Audi: Ice-Track Challenge

The task:

In January, we launched the #quattro challenges with Audi. In these viral videos, quattro vehicles demonstrate time and again the technological superiority of this legendary all-wheel drive system – in particularly spectacular fashion.

The solution:

The DTM champions Mattias Ekström and Timo Scheider have been friends for many years. But also sporting rivals. Now, we gave the two of them the chance to put that rivalry to the test – on a frozen lake in Lapland where we carved out a racetrack. The two drivers had a race on it, in two Audi RS 6 cars.

The duel that called for supreme driving skills coupled with the control and traction of a quattro was made into a breathtakingly gripping video: The quattro Ice Track Challenge.