Audi: Personal Invitation

The task:

After a long leave of absence, one of the four rings’ old rivals returns to the World Endurance Championship. Following time out of 16 years, Porsche is once again taking part in the legendary 24 Hours of Le Mans. Audi was especially delighted at the return of this powerful opponent – and wanted to extend a very warm welcome back.

The solution:

This year’s Le Mans car, an R18 e-tron quattro, drives from Ingolstadt to Porsche’s HQ in Stuttgart-Zuffenhausen, where it leaves its opponent a special message.