Audi: quattro 3.0

The task:

In the third flight of the campaign for the legendary all-wheel drive, Audi quattro, it was not all about control and performance but just as much about feeling. After all, besides traction and safety, quattro guarantees one thing above all, and that’s fun behind the wheel.

The solution:

In our new commercial, we show that quattro drivers see the world through different eyes. Instead of obstacles and poor conditions, they see invitations to an exhilarating ride – very much in keeping with the “quattro state of mind”.