Following loved’s strategic refit of the umbrella brand and sub-brands, Lloyd 1888, the company’s “black label”, became the overall pacesetter for the brand since the new look was premiered in Milan in 2012. Lloyd 1888 showcases the outstanding finish of first-class materials and embodies the luxurious aura of genuine hand-made craftsmanship. Something for which a charismatic, cosmopolitan and somewhat enigmatic gentleman puts his head and foot on the line.