RWE: voRWEggehen

The task:

The German government has set an ambitious target: Germany is to be the first industrial nation to completely switch to new energy sources. A great challenge for RWE, Europe’s third-largest energy supplier, but above all a challenge for people: the future of energy is the cause of a great deal of uncertainty for much of the population.

How can an established energy company like RWE master this challenge?

Solution:

We make energy transition into a German community project. In order to motivate as many people as possible to join in and to make them passionate about energy transition, we launched a national movement. With the slogan “Unser Land geht voRWEg” (“Our country is leading the way”), our broadly based campaign looks for people who are already using energy sustainably and efficiently.

Visit the campaign website