The German government has set an ambitious target: Germany is to be the first industrial nation to completely switch to new energy sources. A great challenge for RWE, Europe’s third-largest energy supplier, but above all a challenge for people: the future of energy is the cause of a great deal of uncertainty for much of the population.
How can an established energy company like RWE master this challenge?
We make energy transition into a German community project. In order to motivate as many people as possible to join in and to make them passionate about energy transition, we launched a national movement. With the slogan “Unser Land geht voRWEg” (“Our country is leading the way”), our broadly based campaign looks for people who are already using energy sustainably and efficiently.