thjnk and HARIBO reveal Bully’s COLOR-RADO secret.

Following the first HARIBO Goldbears commercial starring Thomas Gottschalk and Michael Bully Herbig, the Hamburg branch of the thjnk agency group has now produced a commercial advertising the COLOR-RADO mix of fruit and liquorice flavoured gums and jellies. And Bully’s favourite kind of COLOR-RADO is something his best friend Ray will never forget.

Under the direction of Marco Kreuzpaintner, a commercial was created that tells the story of a friendship shaped by COLOR-RADO – with a surprising twist. Because, when it comes to the colourful assortment of sweets, there can be no compromises.

“A commercial dedicated to friendship – and to love of COLOR-RADO,” says Francisca Maass, Group Creative Director at thjnk.

Soup Film produced the commercial, and nhb was in charge of post-production.

The spot

Responsible on the client side:
Marketing and Sales Director: Felix Theato
Head of Brand Communications: Katja Johannson

Responsible on the agency side:
Group Creative Director: Francisca Maass
Creative Art Senior: Raphael Schils
Creative Art: Mathias Wilke
Creative Copy Senior: Niklas Schachtebeck
Creative Copy: Nicholas Davis
Strategist Senior: Max Weigl
Account Manager Senior: Alexander Berg
Account Manager: Claudia Dührkop
Team Assistant: Cara Turkowski
Creative Director thjnk film: Florian Weber
Agentur Producer: Swenja Krosien

Responsible on the production side:
Film production: Soup Filmproduktion GmbH
Director: Marco Kreuzpaintner
Camera: Ueli Steiger
Post-production: nhb video GmbH
Music: klangkanzlei