thjnk and IKEA turn Germany’s cities green.

The mercury is rising, so it’s high time to get gardens and balconies fit for the summer. With lots of plants, and preferably sooner than later. With its call to action “MACH DOCH MAL GRÜN (Make it green),” IKEA has been urging all of Germany since late March to once again shift its favourite spot outdoors.

Alongside a high-reach radio and out-of-home flight, the Hamburg branch of the thjnk agency group is also responsible for a number of different specials implemented as part of this campaign. In two large cities, brand walls covered in real moss and a highly frequented hoarding decorated with countless flowers bring the campaign slogan to life in an eye-catching way. GGH Lowe takes charge of the flanking online measures, while a corresponding postal mailshot with a circulation of three million was executed by Grabarz & Partner.

The special advertising formats were developed and booked by Mediacom, and executed by Towntalker (hoarding) and JACK Germany (brand walls).

The documentation

Responsible on the client side:
Head of Marketing: Heiko Klauer
External Communication Manager: Nina Kirschke
Project Director: Anett Gleichner

Responsible on the agency side:
Executive Creative Director: Bettina Olf
Creative Art Senior: Annika Frey, Samuel Huber
Creative Art Junior: Sebastian Körner
Creative Copy Senior: Sabine Kuckuck
Strategist: Stephan Friedrich
Account Director: Verena Harwege
Account Manager: Tanja Contreras Morales
Account Manager Junior: Victoria Linz

Responsible on the media side:
Developing and Booking: Mediacom