thjnk continues to grow and sets up agency in Switzerland.
Following its record year in 2015, the Hamburg-based thjnk agency group is taking the next logical step and opening an office in another German-speaking country: thjnk is expanding to Switzerland as of 1 June with thjnk Zurich.
Andrea Bison and Alexander Jaggy are its co-founders and Managing Directors.
A longtime partner of thjnk and consulting luminary, Andrea Bison has been responsible for such clients as Audi, BMW, Mercedes-Benz, Bild, Edding and Gaggenau, both at home and abroad, at agencies including Jung von Matt, Springer & Jacoby and kempertrautmann. In addition to leading the pitch for the client McDonald’s with CCO Armin Jochum, she was instrumental in setting up Leo’s thjnk tank, a joint venture with Leo Burnett.
Alexander Jaggy spent 15 years as CCO and joint owner of Jung von Matt/Limmat, was voted Switzerland’s adman of the year in 2014 and caused sensation after sensation, even in the international arena, with his outstanding, style-defining work. This has made him one of the most successful international ambassadors of Swiss creativity. Alexander has been a member of the board of ADC Switzerland for over ten years and maintains close ties to ADC Germany. He also represented Switzerland regularly on the juries of international creative competitions.
thjnk Zurich is starting out with four employees to handle consulting, creation, strategy and design. The agency specialises in contemporary brand management. Everything thjnk produces is based on an intelligent central theme and a powerful, differentiating idea. Ample proof of that claim was offered at the most recent Effie Awards, where thjnk became the first German lead agency to win a golden Global Effie. In 2014, thjnk was named Euro Effie Agency of the Year and, in 2016, is once again among the frontrunners in the German and international Effie rankings.
Armin Jochum, co-founder and board member of thjnk ag: “Switzerland is an attractive market with major international brands. Alexander Jaggy is not only an exceptional creative but also an outstanding personality. Andrea and Alexander are a dream team and the new location a huge gain for our agency group.”
Founded by Karen Heumann, Armin Jochum and Michael Trautmann in summer 2012, the thjnk agency group today comprises five thjnk locations (Berlin, Hamburg, Düsseldorf, Munich and New York), the design subsidiary loved (Hamburg/Munich) as well as the joint ventures Leo’s thjnk tank (Munich) and upljft (Hamburg). Today, a 360-strong team creates integrated, media-neutral communications concepts and advises on all matters relating to strategic brand positioning. Clients include Audi, IKEA, Commerzbank, McDonald’s, REWE and HARIBO.