thjnk awarded granini’s Limo account

The agency group’s Hamburg branch has successfully been awarded the 360° campaign for Limo by granini following a multistage pitch.

Under the direction of Anke Peters (consultation) and Francisca Maass (production), thjnk will be developing all the TV, online/social media and OOH promotions, which will be appearing in May – with the aim of increasing awareness of Limo and encouraging people to try it.

Limo by granini has been available from food retailers since April 2013 and offers three varieties of sweet, tangy liquid refreshment without any artificial colours or flavourings.

“After the successful launch of Limo by granini, in the second year we now want to launch a real communications offensive with a strong 360° campaign,” says Sabine Weber (Brand Manager). Svenja Lonicer (Senior Brand Manager) adds: “We’re excited about our partnership with thjnk!”.

“We are proud to be helping an amazing brand like granini to take the next step,” says Armin Jochum.