thjnk Hamburg and hagebaumarkt go all out.
Day in, day out, DIY enthusiasts face challenges great and small. Yet no matter how awkward a situation is or what they happen to need at any given moment – help from hagebaumarkt is right around the corner. The Hamburg branch of the thjnk agency group is launching an extensive image campaign bannered “hagebaumarkt. Here’s a helping hand.” to bring this idea to life.
The campaign is spearheaded by a broad-based TV offensive featuring a total of nine commercials aired in Germany and Austria from March. Produced under the directorship of Alex Feil, the TV and online commercials convey hagebaumarkt’s readiness to help and approachability in a humorous way.
“We are delighted to be ushering in a new era in hagebaumarkt communications together with the client,” said Leif Johannsen and Patrick Matthiensen, responsible Creative Directors at thjnk.
Subsequently, the TV commercials will be flanked by eye-catching image billboard motifs, radio commercials, advertising supplements, online banners as well as an extensive PoS package.
Hans-Jürgen Meißner, head of marketing at Hagebau Retail, is confident: “The new campaign is truly a blockbuster in the commercial break. It’s fun to watch, it’s infectious and it portrays in high-intensity images that advice from hagebaumarkt keeps its promise: Here’s a helping hand. A great campaign created through teamwork between Hagebau Retail and thjnk.”
The new campaign also marks the end of German actor and comedian Mike Krüger’s longstanding testimonial tenure, which shaped the company’s advertising turnout for ten years.
Responsible on the client side:
Head of Marketing: Hans-Jürgen Meißner
Head of Advertising: Oliver Wichern
Project Manager: Janina Schmelzer
Responsible on the agency side:
Creative Director: Patrick Matthiensen, Leif Johannsen
Creative Art Junior: Tomek Strzalka
Creative Copy Senior: Sebastian Plum, Jakob Rabold
Creative Copy: Stefan Anlauf
Account Director: Anna Lee Sønnichsen
Account Manager Junior: Olga Baiz
Agentur Producer: Ralph Teichmann
Responsible on the production side:
Production Company: tempomedia filmproduction gmbh
Director: Alex Feil
Director of Photography: Ekkehart Pollack
Post Production: nhb ton GmbH/nhb video GmbH
Music: SUPREME MUSIC