thjnk launches a wake-up call for IKEA.
September marks the start of autumn and time for the new, long-awaited IKEA catalogue.
As ever, the catalogue is brimming with new home living ideas and furniture solutions. Its motto “Where every day begins. True to its motto “Where the everyday begins and ends”, it boasts a wealth of ideas for bedrooms and bathrooms this year.
To make sure these frequently neglected spaces at last get the attention they deserve, the thjnk agency group’s Hamburg branch came up with a soulful TV commercial. The 45-second commercial not only announces the new catalogue but is primarily a wake-up call to everyone to take more care of their bedrooms and bathrooms. Evocative images portray the moments we experience in these spaces and the commercial’s tone of voice and visual language create a highly emotional, vibrant feel. With the question “Hey, do you really know me?”, bedrooms and bathrooms address their home owners personally and describe their function and importance in a poetic duet.
“Waking up relaxed and rested in a beautiful bedroom and starting the day the easy way in a perfectly organised bathroom can be a positive influence on every day of your life,” is how Bettina Olf, Executive Creative Director, sums up the message of the TV commercial.
Alongside Tempomedia, CFS Krug is also responsible for production. thjnk was pleased to engage Jaci Judelson as director. The commercial can be seen on all TV channels with wide coverage from 25 August 2014 and is flanked by a large-scale billboard flight as well as an emotional radio concept.
Once again this year, Grimm Gallun Holtappels will be in charge of expanding the idea online, while Razorfish will be taking care of the social media channels and Grabarz & Partner of the IKEA FAMILY.
To watch the TV commercial in full, click here: https://www.youtube.com/watch?v=3lx5b-6xbs0#t=16.
Verantwortlich auf Kundenseite:
Responsible on the client side:
Country Marketing Manager: Heiko Klauer
External Communication Manager: Nina Kirschke
Project Manager: Julia Dvorak
Verantwortlich auf Agenturseite:
Responsible on the agency side:
Executive Creative Director: Bettina Olf
Creative Art Senior: Nicolas Schmidt-Fitzner
Creative Copy Senior: Jan-Hendrik Scholz
Creative Copy: Clemens Kandziora
Account Director: Constanze Frink
Account Manager: Meike Freymuth
Strategist Senior: Alexander Kovrigin
Verantwortlich auf Produktionsseite:
Responsible on the production side:
Film production: CFS Krug, Tempomedia
Director: Jaci Judelson
Camera: Victor Seguin
Producer: Olrik Kleiner, Jana Schneider
Music: Christoph Maria Kaiser, Julian Maas