thjnk wins the second Unilever brand with “Yogood”

Hamburg, May. Following successful snack tests for cult salami BiFi, cooperation between Unilever and the thjnk agency group’s Berlin branch is now entering its next round – with the market launch of Langnese’s new ice cream “Yogood”.

Securing yet another Unilever brand is the result of a joint strategic process.

As the name suggests, “Yogood” is a yoghurt ice cream creation that scores big on fresh, natural taste. The new ice cream will be initially available in a “yoghurt” and a “wild berry” version.

thjnk Berlin is developing the strategic positioning for “Yogood” and handling the brand’s launch with communications in Germany and Austria. The new ice cream is to be showcased in print motifs as well as at the PoS. In addition, intensive use will be made of online and PR promotions.