thjnk & Audi Sport want you to own every second of your life.
You have 86 400 seconds every day. Are you just going to waste them?
The Hamburg office of the agency thjnk debuts a new large-scale international platform for Audi Sport, titled “Own every second”. The campaign urges its audience to seize every moment of their lives and turn a seemingly unimportant second into an exciting one.
Claiming a new direction for the brand, Own every second shapes the global creative umbrella for Audi Sport that will shield the brand‘s future international communication at all markets.
“Our goal from the very beginning was to bring people and their emotion into the foreground. Our drivers are driven by an inner drive: thrill and excitement and we want to celebrate their everyday choices“ says Felicitas Nogly, Head of Content Production at Audi AG.
thjnk‘s creative director Roman Geoffrey Lukowski adds: “A second is what Audi Sport is all about. You can let this second pass or you grab it boldly and experience it in the intensity of a lifetime. And that‘s also the core of our campaign. Chances taken, not only on the road but also in life”.
The campaign launched on November 27 at the Los Angeles Moto show with a 30s kick-off film produced at the Hamburg studio of nhb. The release package also feature short video snippets of extraordinary moments for digital use and headline postings for social media.
Responsible at the client side:
Head of Marketing Communications: Giovanni Perosino
Head of Content Production: Dr. Felicitas Nogly
Project Manager: Alexander Berchtold
Responsible at the agency side (thjnk Hamburg GmbH):
Managing Director Creation: Gerrit Zinke
Creative Directors: Fabian Königer, Roman Geoffrey Lukowski
Copywriter: Alexandra Dekanova, Isabella Jacobs, Tom Pritchard, Henning Kortmann
Art Director: Hannah Liffler, Christina Fleuch, Vita-Viktoria
Lubinsen, Julian Marburger, Lena Vollbehr, Jenne Genser, Bronco Wewer
Management Supervisor: Denise Mancinone
Account Director: Desiree Tempel
Account Manager: Catalina Salein, Carl Schumacher
Agency Producer: Fabian Böttner
Strategy: Marco Hackmann
Responsible at the production side:
Production Company: nhb video GmbH
Alsterglacis 8, 20354 Hamburg
Phone: +49 (0) 40 41 34 99-734