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Updated: Aug 24, 2023

At the start of the European Football Championship, Credit Suisse is presenting the continuation of the CSX campaign.

Woman with sports clothes jogging in the city

Last fall, thjnk Zurich and Credit Suisse successfully launched "CSX" with the "Call of Customers" campaign - the new digital banking service in which all banking transactions are handled via an app. Now Credit Suisse is going into the next round, using its long-standing involvement in football as a platform. The "reputation of clients" becomes the "reputation of footballers".

In the new campaign, Credit Suisse is again letting the target group have its say. This time, it is the footballers who ask the bank challenging questions such as: Can't banking be simpler? Just like football. Credit Suisse's answer to this is: "Of course it can." This answer, and at the same time attitude, is the focus of the campaign in all advertising materials.

At the center of the 360-degree campaign is the new film "Call of Footballers." Here, the target group has its say in various vignettes. Former national players Gelson Fernandes and Stephan Lichtsteiner are also featured. In addition, various short online formats with amateur footballers and current national players were realized around the various product benefits.

The campaign has been online and at POS since the beginning of June. During the European Championship, a prominent TV flight with two different 20-second versions of the film will run from mid-June to mid-July. It will be flanked by print and various data-driven digital and social ads segmented by target audience.

In addition to its long-standing partnership with the SFV, Credit Suisse will also be the title sponsor of the Super League from July, meaning that the campaign will continue on digital channels after the European Championship.


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