top of page

C'EST BON, C'EST BON! thjnk RESTAGES FRENCH LIGHTNESS WITH GÉRAMONT

Updated: Aug 29, 2023

After winning the budget in May, thjnk Hamburg launched its first soft cheese campaign.


man and woman having a picknick on a roof terrace, smiling and eating cheese

The Géramont campaigns with the popular "C'est bon" jingle have achieved cult status over the past 30 years. After winning the budget in May, the agency group thjnk's first campaign for the soft cheese has now started in Hamburg. The focus is on the young Frenchwoman Mathilda, who makes the new lightness "French Ease" tangible. However, she does not appear alone: her boyfriend Thorben is always there.


In charming stories, their everyday life in the big city is enriched by beautiful moments with Géramont. Always with a smile, always with an enviable lightness. And of course with the popular jingle "C'est bon", which was also staged in a contemporary way.


“We are delighted to be able to play our most important brand, Géramont, with this new, likeable storytelling approach at all relevant touchpoints. With Mathilda and Géramont we bring French lightness and enjoyment into everyday life. Because more than ever, it's the little moments that make life so lovable."


Maren Huth, Marketing Director SAVENCIA


“It is with a degree of pride that we extend an invitation to Mathilda to take an entertaining and easy journey along the customer journey. Every single story, every asset was made with the same care and passion as the successful soft cheese itself. C'est bon!"


Dirk Kedrowitsch, Managing Director thjnk Hamburg


The long-term campaign will kick off with 3 TV spots on high-reach TV channels and several videos on YouTube. In the coming year, communication will be further intensified and expanded to include additional social media activities and measures at the point of sale.





RESPONSIBLE ON CUSTOMER SIDE SAVENCIA

Marketing Director (CMO): Maren Huth

Group Brand Manager: Cecile Dueymes-Gascho

Senior Brand Manager: Aurélie Pelletie



RESPONSIBLE ON AGENCY SIDE thjnk

Consulting: Dirk Kedrowitsch

Creation: Tobias Grimm

Creative direction: Stefan starting, Raphael Schils

Account Direction: Lisa Hammerl

Client Service Director: Moritz Pfingsten

Art Direction: Mariella Riedel

Copy: Dominique Nuszkowski



RESPONSIBLE ON PRODUCTION SIDE

Producer: Benjamin Calcott

Director: Mario File

Production: brand film

Musikadaption : BLUT GmbH

Fotografie: Malte Jaeger



RESPONSIBLE ON PART OF MEDIACOM DÜSSELDORF

Director Media Consulting: Katharina Keuenhof

Group Head Media Consulting: Berit Moeller



Commentaires


bottom of page