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SANTA CLAUSE DRIVES ŠKODA

Updated: Feb 1

Škoda and thjnk enact a mysterious Christmas story.

little boy resting head in his hands

Stealthy, quiet, fully packed and this year also fully electric: This is how Santa Claus drives up in the Škoda TV commercial with the 100% electric Enyaq Coupé RS iV. As always, completely unnoticed. And much to the amazement of a little boy who has done everything to finally catch the man with the bushy beard.


The spot for the end of the year, conceived by the agency thjnk in Düsseldorf, is also one of the first moving image appearances of the brand in the new design. The emotional, human story, the magic of this quiet time and the connection to the quiet Stromer take the realignment of the brand into account. And at the same time put the current top model of the constantly growing electric iV family of the vehicle manufacturer in the limelight. In the words of Škoda Auto Germany: “As part of the new positioning, the campaign is another important step towards emotionalising the brand.”

The spot, which was produced in cooperation with Markenfilm, can be seen from December 19, 2022 on all high-reach channels, online and in social media.




RESPONSIBLE ON CUSTOMER SIDE

Head of Marketing: Uwe Ungeheuer

Project Manager/Head of Marketing Communications: Stefan Beuschlein



RESPONSIBLE ON AGENCY SIDE

Kai Röffen

Anne Petri

Till Köster

Johanna Eckhardt

Desiree Tempel

Dominique Kruse

Thomas Nabbefeld



RESPONSIBLE ON PRODUCTION SIDE

Film Production: Markenfilm Hamburg GmbH Producer: Sandra Garsztecki

Director: Bruce St Clair

Post Production, Grading, Sound Design: INFECTED

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