THE LÄND CONTINUES TO WORK WITH thjnk AND LOVED. THE SUCCESSFULL CREATIVE PARTNERSHIP IS BEING EXTENDED.

The thjnk agency group has once again secured the communications budget of the

Ministry of the State of Baden-Württemberg.

As part of a regular call for tenders, the agency's Berlin office impressed with its concept for the further development of THE LÄND.

The collaboration began in 2022 and will continue.

Eva Bankoley, Head of State Marketing, said: “With thjnk, we have an agency that

understands the Länd brand and presents it boldly and humorously.

boldly and humorously. We look forward to continuing to work with thjnk in the future to promote Baden-Württemberg as a business location and strengthen its profile internationally.

We also look forward to strengthening Baden-Württemberg's profile as a business location and strengthening the connection between its inhabitants and their homeland.”

Hendrik Heine, Chief Client Officer at thjnk, said: “The most creative federal state deserves the best:

maximum creativity, the best strategy and the clearest processes. We are highly

delighted and ambitious to live up to this claim again in the coming years.”

During the previous contract period, thjnk and Loved developed various platforms,

campaigns and activities for the Ministry of State, including 'LÄND: HERE' and the current 'AI LÄND', which have contributed to the communicative appeal of Baden-Württemberg.