thjnk was able to convince several times with the work "Unglaublich" for IKEA: With the expert jury in the categories "Web & Mobile" and "TV & Cinema" and in the latter category also the audience.
thjnk was able to convince in several ways with the work "Unbelievable" for Ikea:
At the expert jury awards with bronze in the categories "Web & Mobile" and "TV & Cinema". In the latter category, the work was even awarded silver at the audience awards.
Ikea, a work from daily business, convinces with unusual storytelling and shows in short episodes how Ikea manages not to let sustainability become a luxury. Under the motto "Ideas are our most valuable resource", it will be shown how sheepskins are made from plastic bottles, bowls are made from corn and bedclothes are made from wood.
The Spotlight Festival is one of the most important festivals for moving image communication in Germany and is celebrating its 25th anniversary this year. Its profile is unmistakable: the awards are presented in parallel and independently of one another by both a top-class specialist jury and a public jury.