With over 830 stores, the full-range supermarket chain has one of the densest store networks in Switzerland. That is also promised by the new claim "Close to you". In the new campaign, this claim is presented through a movie. A baby wakes up and notices that not only his bottles are empty, but also the entire fridge. Without further ado, the baby decides to toddle off to the nearest Denner store. The Denner baby is accompanied by Petula Clark's 1964 classic "Downtown".
The film was shot entirely in camera with a pair of twin babies and will be seen on TV, in theaters and online in various versions and lengths.