AUDI

loved

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Editorial
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Designing and producing a brand book for our client Audi Sport.

Taking our cue from the concepts of “performance, perfection, passion,” loved developed an exclusive brand book for the League of Performance. This brand book opens a window on the world of Audi Sport GmbH—the four rings’ premium sub-brand, which focuses on performance models and motorsport. Alongside photo features on racing cars as well as current production models, the book showcases the successful heritage and evolution of motorsport interspersed with racing pros’ accounts of their personal experiences. The focus is squarely on the idea of systematically transferring technology from motorsport to production vehicles, in keeping with the mantra “Born on the track. Built for the road.”

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