Corporate design development for Sartorius, one of the largest suppliers in the biopharmaceutical and life science industry.
Sartorius has evolved from a product-focused supplier to an innovative partner in the biopharmaceutical industry. To reflect this development, the company fundamentally repositioned itself. Sartorius' new brand promise is "Simplifying Progress. Every element of the new corporate design is directly derived from this guiding principle. All areas were designed to be as reduced and innovative as possible, starting with the logo. While being clear, comprehensible and flexible at the same time. The corporate design expresses Sartorius' great goal: to make new and affordable medicines accessible to everyone, through simple processes and innovative solutions.
"Simplifying Progress" - that is new brand promise.