It’s 2015. TV show host Thomas Gottschalk takes his leave as HARIBO ambassador. It’s the end of an advertising era. End? – No, the beginning of another round! Because his successor is none other than German film director, actor and author Michael “Bully” Herbig. Yet HARIBO customers have always had high expectations when it comes to communications. The handover had to be just right.
So we arranged a dignified final farewell for Thomas: In the commercial entitled “Deal”, he hands over the baton in the form of a HARIBO pack to an initially hesitant Bully. The latter takes a little time to consider before expressing his delight by breaking into a slick and exuberant dance number. The deal: sealed. HARIBO fans: squealing. The dawn of a new era for HARIBO.