thyssenkrupp is not just about steel. Today, the DAX-listed group is a diversified industrial conglomerate with around 155,000 employees in nearly 80 countries. We set out to inspire these employees and the entire world with a new brand identity reflecting the values and expertise of the group.
Repositioning the group meant developing a new brand promise and corporate design that highlights thyssenkrupp’s transformation into a diversified industrial group and bring it to life for people both inside and outside the company. Our strategic and creative partnership spawned the customised agency BOBBY&CARL, a joint venture between thyssenkrupp and thjnk.
“thjnk clinched it in the pitch above all thanks to the agency group’s strategic expertise.”
Alexander Wilke, Head of Communications at thyssenkrupp