Austrian Airlines

thjnk Berlin

Communicationplanning & -strategy

Brandconsulting & strategy


Everyone who flies with Austrian experiences the unique charm of Austrian culture - in a perfect mix of tradition and modernity. The problem: competition is getting tougher and tougher. Passengers make their booking decisions by price more and more often.

So how do we succeed in communicating the advantages of a quality airline in a way that is as charming as the airline itself? Our approach: Anyone who experiences what it feels like to fly with Austrian will love it.

That's exactly why our campaign has the motto #FeelsLikeAustrian. Our spot makes this feeling tangible, and shows: Everything that is part of a beautiful journey starts here on board.