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McDonald’s
LEO'S THJNK TANK
Content, Film, PR, Website

Quality is key when it comes to good food. McDonald’s especially has long been a target for the strangest rumours about exactly what goes into its products. We shed some light on the subject with our “The truth about McDonald’s” quality campaign. Our main ingredient: a large helping of humour.

“Forest of fries” is a documentary about a traditional manufacturing operation deep in the forest whose products are still made by hand: fries for McDonald’s – made of wood and sawdust. It’s our way of creatively commemorating all the conspiracy theories out there. The campaign website sets the record straight on other rumours.

“In an age of alternative facts and fake news, McDonald’s hits a nerve with this satirical spot.”

Business Insider