thjnk Düsseldorf

Packaging, OOH

Ytong is a market leader whose name is synonymous with aerated concrete. In Germany, it’s even in the dictionary! Ytong was also named brand of the century. In our campaign, we give Ytong’s distinctive yellow cubes a voice at construction sites. So as to communicate directly with the B2B target group.

We shaped the yellow Ytong cube into a communications tool. Taking advantage of their omnipresence at construction sites, the cubes were covered with eye-caching messages aimed at prospective business partners and soon became a hot topic at worksites. It was a campaign that turned bricks into clicks for Ytong.

“I tip my hat to this brand.”

Florian Langenscheidt