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REWE / Ja!
thjnk Hamburg
Film, Social Media

Does advertising for a cheap brand also have to be cheap? Can a film crew be forced to find upscale film locations for free on Majorca? And can you also get a spa, a yacht and a luxury car free of charge? We say: Ja!

We travelled to Majorca with a small crew and filmed the least expensive commercial of the year in the style of a YouTube challenge – by freeloading. The maximum payment allowed was a bit of bribery with Ja! products. Our main message was that customers can cleverly save by buying Ja! products and use the extra cash to spend on luxury moments.

“Stingy is the new smart.”

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