With "Long live life" Helsana celebrates the uniqueness of life and the value of our health.
The messages are meant to inspire the population to embrace life with all its facets. TV commercials were developed to address two completely contrasting emotions: laughing and crying. The films substantiate the health aspects of these emotions with scientific facts.
A novelty here is that the spots are aired as a tandem. Through the duality of the media, the entire spectrum of our emotional world is illuminated. Helsana's clear message: Life is worth living. Every life. At any time.