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Audi International
thjnk Hamburg
Content, Digital, PR

For more than 35 years, quattro has been the most important technology created by Audi. The legendary drive system masters every challenge our planet has to offer. In 2015, we developed a quattro campaign as global brand shaper. By leaving the bounds of Earth entirely.

We joined forces with Audi engineers and the PTScientists to take quattro to the next level. The mission: a test drive on the moon. And the Audi Lunar quattro moon rover was born – the ultimate proof of “Vorsprung durch Technik”. This is how we embarked on a journey that would take storytelling, content, pioneering spirit and collaboration to new realms.

“Audi is boldly going where few have gone before.”

wired