Can a brand book convey how it feels to drive an Audi RS 7? How 580 horsepower feels? Our team comprising director, creative director and editor-in-chief who had already made “Speedwheels” found the answer at a rodeo in Denton, Texas – and shaped it into an unforgettable film.
Rodeo is considered the most dangerous sport in the world. Our team followed Texas cowboys and their horses during a four-day rodeo event and showcased the spectacular face-off between the sheer physical strength of the animal and human willpower. It’s a metaphorical homage to the Audi RS 7, captured in breathtaking scenes. Wild at heart.