ŠKODA and OptimisThjnk encourage people to live at their terms with an entertaining campaign for the new ŠKODA OCTAVIA.
Our aim was not only to create a 360° campaign to promote the new generation of a long awaited classic in ŠKODA markets all around the globe. We wanted also to raise the level of emotional involvement with our brand among traditional and potential OCTAVIA drivers by showing the normal, seemingly conventional guy as the true everyday hero.
We created a entertaining moving image campaign with 100+ assets to promote the new generation of the OCTAVIA and it's derivate, the OCTAVIA RS iV. The whole campaign follows the adventures of an unconventional father and his teenage daughter, underlining the main motto of the campaign: LIVE LIKE YOU.
The campaign was used by 30+ markets worldwide improving quite impressively brand awarness but and sales results.