Audi Magazine and its sister app needed a fresh dose of creativity. We wanted to be more uncompromising in terms of visuals and copy, especially when it came to content. So our team comprising director, creative director and editor-in-chief took off on a mission to Venice, Los Angeles.
There, in the birthplace of skateboarding, Skip Engblom, patron of the legendary Z-Boys, ignited in us a fascination with the sport. We accompanied Jesse Martinez on a downhill run in the Hollywood Hills. And that’s how our homage to the Z-Boys and the adrenaline rush of a fast ride was born: a Super-8 film for the Audi RS5, dedicated to the deceased skateboarder Jay Adams.