thjnk Berlin and IKEA clear up sustainability myths.
Environmental and climate protection is of great importance to people - Corona has not changed that. People are looking for opportunities to help making the world a better place in their everyday life. And still: many people tend to hesitate. Last but not least because of money. Because a majority still believes that only people with an high income can afford a sustainable life.
With the motto "Sustainability must not be a luxury", IKEA does away with this prejudice and shows with its many thousands of sustainable products that saving the world does not have to fail because of a small purse. This is how the democratiser of modern design becomes the democratiser of sustainability at home.