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Packaging, Product Development

ALI COLA makes a statement for greater tolerance in challenging political times: It’s the first cola that comes in a variety of skin colours. Different on the outside, same on the inside. Just like people.

We worked with the client for six months to develop the skin colours. And the flavour. After all, it had to be the same with each skin colour. The new ALI COLA made its debut in 2017, not as a special edition but as a fully-fledged brand relaunch flanked by an integrated campaign.

“A spectacular marketing initiative.”